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How to teach kids financial literacy

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The challenge

Create a prepaid credit card with an application to enhance the financial literacy of children.

Solution

In-depth interviews with children and parents about their financial needs showed that children have limited knowledge of money management and distorted ideas about its value. In collaboration with the client team, children, parents and schools, we designed a prepaid debit card with a gaming application that allows children, in interaction with parents, to gain experience with the management of their own pocket money and gain insight into the value of money.

Other references in category

Banking Telco Aviation B2B Other

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