Create a new concept of a flagship store which will provide customers with a unique customer experience.
A cross-disciplinary experts team (sales, marketing, customer care, architecture and design) participated in our Innovation Farm workshops. We guided the process of mapping best practice in customer experience, facilitated co-creation workshops and interviews with customers, and lead creative ideation sessions. We organized the wide range of ideas that the team generated along a customer journey, following the strategic principles of the project. The resulting concept store design was realized by the IO Studio and won the Czech Architecture Grand Prix.
To transform the B2B Services Unit of a large company to better meet the needs of corporate customers in terms of technologies, processes and customer experience.