Banking Telco Aviation B2B Other


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The challenge

How can loans be made more attractive, accessible and user friendly?


n-depth interviews and observations with people who took loans led us to understand the situations in which people usually needed money, and the ways in which they deliberated and eventually decided to take a loan. We developed six innovative loan concepts, which make loans more accessible, teach customers financial responsibility and lead to more successful repayment.

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Banking Telco Aviation B2B Other

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