Innovation from idea   to implementation

Empathic design

Innovations inspired by human behavior, needs and emotions.

We innovate

  • Business models
  • Products
  • Services
  • Customer experience
  • Internal processes
  • Business transformations

We help companies activate their own potential for innovation

We focus on customer-centered innovations with clear business benefits and feasibility. We are with you from idea to implementation.

Design thinking - illustration

Innovate with us

We know how to do it.

Design thinking

Innovations built on deep understanding, creativity and financial viability.

Innovations in action
Development companies using design thinking

Customer and expert co-creation

Our creative process brings together the creativity and experience of experts and customers.


We map out the market alongside consumer behavior. We draw inspiration from the most advanced solutions on the market. We discover opportunities.


We develop concepts and prototypes together with your team, experts and customers. We test innovations in real-life situations.


We develop a functional business model, and calculate a detailed business plan. We prepare the implementation, so that you are ready to go.

Innovation Farms®

Experience the innovation development process from initial ideas to detailed product design. Our unique process will help you launch innovations that will bring positive change to your company.

Innovation Ecosystem

Great ideas will no longer be swept under the carpet. We will set up an innovation ecosystem in your company that will bring together the best ideas from your employees, as well as from your customers and business partners. Innovation ecosystem consists of processes, organizational and cultural changes that will release the creative potential for building an innovative organization.


If anyone can have a good idea, how can you tell which one the company will most benefit from? Ideapoly® gives employees the tools to develop small or ground-breaking innovations. The virtual market Ideapoly® will then reveal which ideas are most worth investing in.

Ideapoly is developed and distributed by our sister company, IdeaMarkets.

If you are in the same situation as our clients, we know how to do it.

Innovative workshops in practice
  • We recognize opportunities where others see problems

    Our know-how ranges from cultural anthropology to complex technologies. We perceive the latent opportunities where others see problems. Ethnography and design research helps us understand how people behave, what their real needs and emotions are. This understanding then shapes our technology, services and products design.

  • We bring our clients into the process

    In the co-creation process, we bring together the knowledge of the client team, our experience and the needs of customers. The wide spectrum of various points of view, insights and experience then opens up new paths to innovative thinking.

  • We protect your investment

    We create variations of conceptual prototypes and develop a financial business case before you start investing. The service or product prototypes we develop are thoroughly tested with your customers in real life situations. The data we get is projected into the business case, leaving you fully informed as to how much the investment into the innovative concept is worth.

  • We will make your decisions easy

    We explain the details of every proposed concept, so that your decision is supported from all necessary aspects. You will know that the product is viable on the market and desired by customers. You will know the business potential before you start the usually demanding implementation.

"We not solve problems if we use the same way of thinking that led us to them."

Albert Einstein

Our work

all references innovate with us

To experience it, come join us.


Our team

Would you like to work with us?


If you are a creative person who enjoys interesting work, if you can independently lead projects, be thorough and responsible, you might be the kind of person we are looking for. Or do you even have a knack for human empathy, and courage to overcome obstacles? Then we would love to hear from you.

Rudolf Čihák

Chief Executive Officer

Rudolf manages the IdeaSense company, which he founded together with Kateřina Ailová in 2012. The company’s focus is work on innovative projects as well as the development of an innovative culture and implementation of innovation ecosystems. In the past, he worked as Technical Director at Lucent Technologies, where he introduced new types of technological innovations, to the Czech market, particularly in the field of fiber optics, in cooperation with American Bell Labs. During his work for CSA he led a section of Innovation and Projects where he successfully introduced a highly-functioning innovation ecosystems for effective management of ideas from inception to project implementation. At Vodafone he worked as Director for Strategic Transformation and he led many complex transformation projects focusing on technology, sales, marketing and customer experience. He majored in telecommunications and transport at the Technical University of Zilina. Ruda is an active pilot of single-engine aircraft and in his spare time he enjoys aerobatics.

Kateřina Ailová

Chief Innovation Officer

Kateřina is a co-founder of IdeaSense. For many years she has been focusing on the use of qualitative market research and creative techniques to innovate products and services. Her expertise is design thinking and customer experience design which draw on insights from ethnography, semiotics, user experience and creative cooperation with client teams and customers. She has wide experience in implementing innovation ecosystems in companies and developing innovative corporate culture and innovation processes.

After completing her Master's degree at Charles University in Prague she was awarded a prestigious Fulbright scholarship for doctoral study in cultural anthropology at Brandeis University in the United States. As a cultural anthropologist she conducted field research among the Zapotec people in Mexico and the Navajo Indians in Arizona. She taught and conducted anthropological research at the Massachusetts Institute of Technology, she worked as a brand planner at advertising agencies in New York and Prague. She developed ethnography and other innovative market research methods at the Synovate research agency and at Vodafone, where she also focused on the implementation of an innovation ecosystem. She is interested in design, architecture and contemporary art, salsa, skiing and yoga.

Michal Reynaud

Chief Operations Officer

Michal is responsible for the management and effective functioning of the IdeaSense team. He has extensive experience leading complex projects. He started his career with Brand Experience at Oskar within Telco. Later, as part of the Vodafone group, he was a director, managing the assets portfolio. His effective creativity has been proven, for example, with the redesign of the branch network; development and execution of the Vodafone work environment philosophy and the construction of the new Vodafone headquarters.

He brings valuable experience of the functioning and implementation of innovative solutions in large multinational corporations. His knowledge of human behaviour within the working environment is also invaluable. In his free time he composes music, travels and takes care of all living things at home.

Růžena Stejskalová

Chief Commercial Officer

Růženka is in charge of winning new contracts and is a fount of inspiration for the projects of Innovation Farms. She brings her extensive experience in running large companies into IdeaSense. For Vodafone, she led sales teams, and teams of technical support and customer care for the biggest Czech and multinational corporate clients. For her customer oriented approach, she has always been a resourceful voice of the customer in the development of strategies, process improvement and implementing new services. As the technical support director she introduced a new concept of a proactive approach for corporate clients, which, thanks to its excellent results, has become a model for other countries where Vodafone operates and where it has subsequentlybeen implemented. Růženka is one of the first Czechs who received certification from the prestigious Worldwide Association of Business Coaches for her own coaching practice. Both the IdeaSense team and clients of the innovation projects benefit from her rich experience in creative development of teams, and in promoting and managing the implementation of changes. In her free time she enjoys sports, especially fitness exercise, running and snowboarding. She organises the Well-being Camp focused on the well-being of body and mind. She likes traveling and learning about local cuisines, and she loves Asia.

Leona Dolečková

Innovation Designer

Leona is responsible for the management of innovation projects at IdeaSense, using design thinking and other human-centered innovation methodologies. She specializes in organizational development, design of products and services and works on several social innovation projects. She gained her previous experience in intercultural education and in the development of nonprofit organizations abroad. As a trainer for intercultural topics she worked with Cartus and AFS for more than 10 years. Under the banner of Člověk v tísni (People in Need) she has helped more than 25 organizations in the preparation and implementation of their projects through workshops, consultations and grant programs. In the position of Head of Programs, Leona managed projects for People in Need in Burma. She devotes her free time to reading all kinds of books, travel and exploring new cultural venues and experiences in Prague.

Tereza Štolbová

Innovation Designer

Tereza joined IdeaSense after working as a design researcher for the London agency STBY Ltd, which specialises in ethnographic design research. She studied graphic design and has a Master's degree in Service Design from the University of Dundee, Scotland. Tereza has a broad graphic portfolio thanks to many years of freelancing. Her niche is translating complicated information into visuals and animated films comprehensible to anyone and everyone. Among other things she collaborated on the www.diytoolkit.org project together with Nesta and the Rockefeller Foundation. For this project she created 30 animated instructional videos. She likes to sing, play tennis and is obsessed with DIY. Tereza is a firm believer in the saying “Necessity is the mother of invention” and in everyday human inventiveness.

Dalibor Tomko

Innovation Designer

Dalibor is an experienced Innovation Designer who has been tinkering with human-centered design and social innovations for a while, helping nonprofits as well as businesses appreciate these disruptive mindsets. His diverse mix of experience comes from strategy consulting with a leading global firm, volunteering with nonprofits, stoking local activism, and exploring various fringe communities. At IdeaSense, he leads projects, works on ethnography, observes, experiments, and brings up unexpected and surprisingly useful perspectives to innovative solutions. In essence, he is an explorer and a guide roaming through newly emerging value systems and mindsets. When you can't find him, he might be playing with the more-than-human nature and his human friends in the midst of woods and meadows near the Czech highest mountain range, see it at www.divoko.cz/en.

Kateřina Coops

Innovation Designer

Kateřina is primarily devoted to the human dimension of corporate and business productivity, specializing in education, teamwork and operational effectiveness, setting and adjusting internal processes. In addition to project management in IdeaSense she is also the COO of IdeaMarkets, our sister company, where she is engaged in the development of innovation ecosystems in companies. In the past, she served as operations director in European Leadership & Academic Institute (ELAI), which designs and implements projects to promote education, innovation and start-ups. She managed an IT branch of consulting company NATEK, worked in several international corporations (DHL IT Services, SITA INC BV) and in the private and public sector of university education. Currently she also teaches HR Development at Prague College, contributes to Business Woman magazine and leads a charity exchange project Prague Swap "Bazárek", which she founded.

Tereza Hundová

Innovation Designer

Tereza is an Innovation Designer who draws her experience from a wide portfolio of projects in retail design, as well as customer and employee experience. In the last few years, she dedicated a lot of time to understanding employee needs, in order to create the best working environment that stimulates effective and creative work at Vodafone Czech Republic. Previously, she owned a real estate agency and was active on the real estate market. She is interested in psychology, personal development, and she is also an accredited personal coach. She enjoys meeting new people and adventures of all kinds. And would you guess? She loves riding her Harley-Davidson, and collects rums from all over the world.

Petr Kačena

Innovation Designer

Petr likes to invent ideas about how this world could function in a better way. At IdeaSense Petr leads innovation projects according to the design thinking methodology. Petr worked on a number of social projects. He founded a social business café, employing mentally handicapped people, he was a project manager in the nonprofit sector (Agora-Central Europe, SAOP), and eventually became a trainer for various European educational programmes such as Youth in Action, Erasmus+ or Socrates. Petr studied psychology, marketing and public relations at the Charles University in Prague. He enjoys cycling to work, discovering new places and studying (and teaching) psychology.

Marcela Večerková

Business Model Designer

Marcela´s specialization in IdeaSense is designing business models and calculating business cases. She previously worked for Czech Airlines in the Network Development department as a Route manager. Her goal was to maximize route and network profitability. She defined growth opportunities, analysed and created flight schedules, defined route targets and strategy. She took part in creating the company's business plan. Marcela loves flying gliders and is also a glider flight instructor. She likes individual sports practised collectively, especially running and skiing.

Ondřej Jirkovský

Chief Insights Explorer

Ondřej is responsible for the management of IdeaSense research projects and utilising new research methods. He is interested in the behaviour, emotions and attitudes of people, their decision making and the deepest motivations behind it all. He can often find insights for innovation where others are completely unaware of them. Ondřej has been involved in research for more than ten years and has experience with large research projects of TNS AISA and Perfect Crowd agencies, as well as with independent research. He is an expert in the field of qualitative research overlapping with quantitative measurement. He co-developed and co-owns Amanto analytics software used for quantitative and qualitative research of themes from internet sources. In his spare time, he works with wood, sails on a boat and fishes.

Lady Langerová

Customer Insights

Lada joined the team of researchers in IdeaSense with expertise in market research and project management. Already during the studies of finance at the University of Economics Lada devoted several years to data collection for MillwardBrown, a market research agency. For a couple of years she worked as a production manager for the China Investment Forum, an intergovernmental conference supported by Czech and Chinese governmental institutions. Within the non-profit sector Lada organized the Innovation in Education conference, which aims to improve the training of teachers from kindergardens to primary and secondary schools in the Czech Republic. Lada’s passion for food lednher to work on the Prague Cuisine project where she was responsible for the co-creation of a comprehensive guide to Prague’s complex gastronomic scene. The guide has been published both as a book and online. Lada loves playing basketball, and is an avid yoga practitioner. She is also a flower enthusiast, she loves to care for plants and create experimental flower arrangements.

Barbora Š. Stašková

Customer Insights

Barbora is an experienced sociologist. Besides ethnography, customer workshops, and quantitative research, she focuses on innovation of research methods. Barbora received her BA degree in Sociology and Social Policy at the Faculty of Social Sciences, Charles University and MA degree in Political Sociology and European Studies at Humboldt Universität in Berlin where she was as a DAAD scholar. In her professional career she worked at the Government Council for National Minorities, managed projects focused on social entrepreneurship, diversity management or public procurement financed by ESF. She has an extensive experience from the field of political marketing working for clients across the political spectrum. As a researcher, she carried out numerous sociological studies, and qualitative as well as quantitative analyses for academic institutions such as the Academy of Sciences or commercial clients. Her articles can be found in both Czech and foreign journals. Her favorite topic is civic participation, which led her to an active engagement in municipal politics in her hometown Sobotka where she also serves on the City council. She also organizes local fairs and acts in a community theater.

Eva Bělinová

Customer Insights

In the process of design thinking, Eva focuses on preparing and conducting qualitative research with customers and experts and the analysis of findings. She is an expert in project management in the area of inclusive education, regional development, and preparation and management of projects financed by EU structural funds. Eva draws her experience from many years of work in the consulting firm GAC spol. s.r.o. in regional development and the Czech social and educational system. She also uses her experience from the commercial sector to benefit the nonprofit New School organization, thanks to the the World of Difference program award from the Vodafone Foundation. Eva loves traveling and devotes her free time to family and sports.

Radka Vepřková

Customer Insights

Radka is a social and cultural anthropologist. In the design thinking process she focuses primarily on ethnography and qualitative analysis. She is also experienced in quantitative research and project management. In addition, she heads the social innovation project Superděti (Superchildren) that helps children care for their seriously ill parents. In her free time she loves long distance running and enjoys reading and going to the cinema. She loves coffee and the mountains.

Jiří Fröhlich

Graphic Artist

Jiří creates illustrations and comics for IdeaSense. He focuses on graphic design, packaging design, illustrations for magazines and calendars, free-hand drawing and painting. Aside his work as an artist-designer, he also worked within the banking sector, where he led a special group created to transport valuable cargo and provide professional bodyguard services. He likes traveling, spending time outdoors, and practices shooting sports.

Nikola Pleskotová

Office Manager

Nikola ensures faultless operation of the office and support for the IdeaSense team. She completed her Master's degree in Natural Resources and Hydrogeology at Charles University in Prague and she remains a nature and ecology enthusiast. In her spare time she works as a volunteer for the company Kedjom-Keku.com where she oversees other volunteers and the Water for Cameroon project.

Where we work

IdeaSense, s.r.o.
Štefánikova 248/32 Praha 5 Smíchov, 150 00

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Invoicing address: IdeaSense, s.r.o., Skalecká 115, Mníšek pod Brdy, 252 10, ID 24250252, VAT no. CZ24250252

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